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Mythik.ai × Digidarts: Rebuilding 5× Follower Growth Through Smarter Instagram Ads

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Mythik.ai × Digidarts | Instagram Follower Growth | 5× Follower Scale | 85% Cost Per Follow Reduction | Creative-Led Testing | Audience Optimisation | Mythik.ai × Digidarts | Instagram Follower Growth | 5× Follower Scale | 85% Cost Per Follow Reduction | Creative-Led Testing | Audience Optimisation

About the Client

Background

Mythik.ai is a culture-driven content brand built around mythology, gods, and spiritual storytelling for a modern digital audience. Operating in a niche interest category, the brand's primary growth lever was Instagram community building, where follower quality and cost efficiency mattered more than vanity reach.

Objective

Drive cost-efficient, high-quality Instagram follower growth:

  • Drive consistent Instagram follower growth
  • Reduce the high cost per follow that was limiting scale
  • Identify content themes that genuinely resonated with audiences
  • Build a sustainable follower acquisition model

Our Approach

Rebuilt the account from the ground up to eliminate waste and inefficiency.
  1. Removed inefficient Messenger and Audience Network placements
  2. Separated campaigns by objective: follower growth vs. awareness
  3. Established clean budget isolation to track true cost per follow
  4. Eliminated duplicate and overlapping ad sets causing spend cannibalisation
Impact: Immediate reduction in wasted spend and cleaner performance signals.

Replaced broad open targeting with relevant, niche-specific audiences.
  1. Layered mythology, spirituality, and culture interest segments
  2. Built lookalike audiences from the highest-quality existing followers
  3. Excluded low-engagement cohorts to protect follow rate quality
Impact: Higher relevance scores and sharply lower cost per follow.

Ran structured creative tests to identify what drove the highest follow rates.
  1. Tested mythology story reels vs. deity imagery vs. spiritual quote formats
  2. Identified top-performing content themes through weekly performance reviews
  3. Scaled winning creatives quickly and retired underperformers within 48 hours
Impact: Consistent supply of high-converting creatives and reduced fatigue cycles.

Restricted delivery to only the placements that drove genuine followers.
  1. Moved all follower campaigns to Instagram Feed and Stories exclusively
  2. Turned off Reels placement where follow-through rates were below benchmark
  3. Monitored placement-level follow rates weekly and adjusted in real time
Impact: Significant drop in cost per follow from tighter placement control.

  1. Scaled budgets incrementally (10–15% weekly) on winning ad sets only
  2. Maintained minimum daily spends on always-on follower campaigns
  3. Monitored frequency to prevent audience fatigue slowing growth
Impact: Sustained month-on-month follower growth without CPF regression.

Results & Impact

5×

follower growth achieved vs. baseline

85%

reduction in cost per follow

3×

improvement in follow rate on winning creatives

🏆

Top Theme: Mythology story reels — highest follow rate across all creatives

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Mythik.ai × Digidarts | Instagram Follower Growth | 5× Follower Scale | 85% Cost Per Follow Reduction | Creative-Led Testing | Audience Optimisation | Mythik.ai × Digidarts | Instagram Follower Growth | 5× Follower Scale | 85% Cost Per Follow Reduction | Creative-Led Testing | Audience Optimisation
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